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The Referral Engine: Teaching Your Business to Market Itself John Jantsch
Publisher: Portfolio Hardcover

Have you read The Referral Engine by John Jantsch (Teaching Your Business to Market Itself)? Http://www.matthewferrara.com/ Matthew Ferrara. The tagline on the book is Teaching Your Business to Market Itself. Think of it as a book club for Entrepreneurs! Based on John Jantsch's best selling book of the same name, The Referral Engine workshop, is more than just a meet up. Well I'm finally digging into John Jantsch's book, The Referral Engine, that I purchased quite a while ago. For growth and vitality, few businesses have a systematic approach to getting more of them. Non-text navigation systems may be cuter, especially those that were made with Flash or Javascript, but some search engines still have a hard time with them. One book that I am currently working my way through is titled The Referral Engine - Teaching Your Business to Market Itself written by John Jantsch, who also wrote another popular business book Duct Tape Marketing. The 22 Immutable Laws of Branding – Al Ries and Jack Trout; Purple Cow – Seth Godin; UnMarketing: Stop Marketing. Exact same premise – it just cost more and took me longer to read!